THOUGHT FOR THE DAY – Content marketing is about investing TIME, not money! If a brand constantly shares good information and tips with its community, your value and influence go up! Too many times we see brands trying to throw money and buy ‘LIKES’ or even worse buying followers. These transparent moves eventually catch up to those brands. – We live in a digitally transparent world today.
A brand, whether a business or a person, must invest the time with value-rich content. The old adage holds true here; “Give the People What They Want” Or at least something they need = Information. And above all don’t be FAKE about who or what you are. That is also the kiss of death! The bottom line: Earn your value – Don’t try to buy it with ‘likes’